The Deluxe Full Color Sublimated Cooling Towel is larger than most standard cooling towels at 12" x 36". It’s made with an extra thick 170GSM polyester fabric and hemmed edge on all sides for a higher quality and more comfortable feel. Simply wet with water and wring to activate (refresh with more water as needed). It remains dry to the touch. 100% eco-friendly chemical free microfiber polyester material. A Full Color Sublimation Imprint is Included in the Price.